Ok, I either got your attention now or you already put me on ignore in your brain. If you haven’t, keep on reading and I’ll try to explain myself.
Actually there was nothing wrong with Cloud Camp Hamburg as an event. It was perfectly organized with speakers talking about stuff they where well prepared to talk about, lot’s of smart people also in the audience, held at a nice location, completed with awesome catering and all that for free. Yet still Cloud Camp Hamburg sucked and since there was nothing wrong with the event itself the reason has to be something else.
It’s not even a problem with the Cloud Camp Hamburg but more a problem with every Cloud Camp or other Cloud event for that matter I visited so far. It’s a problem with us Europeans not getting the bigger picture because we are busy nitpicking on time consuming details. When I started this blog over two years ago I had no idea what Cloud Computing is. Even today I consider myself rather clueless. Yet still I started this blog and my company because I believe in the huge impact this paradigm shift is about to have. One can’t be into Cloud Computing without thinking big.
Now all the events, I visited all across Germany and Europe, reduced themselves to an event trying to sell inferior products instead of cooperating, discussing and innovating on the topic. As time goes on we are dropping further and further behind the big US companies because we are busy rambling about our oh so important data protection (e.g.). Yeah we are obsessed about data protection and don’t trust companies, and yeah I’m also concerned about keeping private what I consider private. But to innovate in technology, technology has to come first. And this is what we all together failed at yesterday and at every other occasion before.
With time this problem only becomes bigger. We should have stopped trying to fit everything into nice little boxes ages ago. But instead most of the people, including some of the speakers, don’t even understand that it can only be one Cloud. Maybe they do understand but are so stuck in their little competitive worlds that they don’t want to realize we are all in this together.
There are loads of smart people all across Europe. Yet still we are ages behind the US in everything Cloud. A topic that is widely predicted to become the next big paradigm shift in IT. And the main reason for that is that we do not use our potential because we are busy spreading FUD to cover up the fact our own products lack years behind – technology wise. This isn’t going to change if we don’t do anything about it obviously.
So to come back to the title of this post: Cloud Camp Hamburg sucked because it should have been an event to innovate on the topic rather than a event recapping what should already be common knowledge. A good example for this was the keynote. Chris talked about how in the Cloud automation is key and of course he is completely right. But this should be common knowledge for everyone attending a Cloud Camp at this point in time. Sadly it isn’t and that is the problem. (Now to make this extra clear this isn’t in any way Chris’ fault.)
Some other things that should be common knowledge but aren’t and therefore needed to be said and repeated include:
In no particular order.
The reason why we are lacking behind and why we won’t catch up is that despite the fact that there where multiple Cloud Camps in Germany already with basically the same people attending every time we still at best repeat the basics over and over again. Now you don’t take leadership in technology by repeating the status quo over and over again do you?
Please don’t take this as an offensive post against any of the speakers, sponsors or organizers (who did a great job) because I thoroughly include myself in the “we” that failed to live up to it’s full potential yesterday. Can’t we do better?
Picture: openDemocracy cc by sa